How to Adapt your B2B Lead Generation Strategy for a Recession By Chris Isham, Co-Founder and Chief Revenue Officer   As businesses are feeling the effects of the economic downturn and are preparing for the possibility of a recession, many marketers find themselves at the [...]

Sales Enablement Q&A with a Demand Generation Advisor Jordan Quinn, a BlueWhale Demand Generation Advisor, discusses how marketers can enable sales with their demand generation strategies. Why is it important for marketers to build sales enablement into their demand generation strategies? Building sales enablement into [...]

Four Ways Transparency Benefits Your Lead Generation Program By James Oberhausen, Co-Founder, President and General Manager There is a significant gap between the transparency B2B buyers expect and what vendors provide. This is especially true in the lead generation industry, where transparency and reliability are [...]