ABX + Intent Data = The New ABM

2023-01-31T15:55:03-06:00April 15, 2022|

ABX + Intent Data = The New ABMBy Vincent Fontana, Vice President of Media Partnerships Contrary to what B2B Marketing and Sales professionals like to think, ABM is not the lifeblood nor the panacea for lack of revenue or what I like to refer to as the “institutional inertia” between [...]